The Invitation Studio Hones in on Elegance

Kelsey of The Invitation Studio reached out to the Something Blue team because she was having trouble with her website. Specifically, that people just weren’t finding her on Google. She was struggling with her SEO, and in such a competitive space as wedding invitations, we don’t blame her!

The team at Something Blue redesigned her website from Wix to WordPress with a focus on SEO and mobile optimization. Having an aesthetic website was very important for Kelsey, being a designer herself, and we loved implementing her design ideas into the site in a way that was easy to edit, but had the level of detail she was looking for.

Kelsey was a great client to work with. Her eye for design is very refined, which led to a website that felt uniquely her. We love the small details like separating lines and borders around elements – it’s a touch that’s unique in the local wedding industry that sets her brand apart!

— Hannah

The Invitation Studio website was built to complement Kelsey’s existing brand, and help guide her business towards more of the clients she wanted to work with, and less of the clients she wasn’t as big of a fan of working with. How your website is put together and the design of it can influence what clients reach out to you, and Kelsey’s new site has already started to attract more clients that fit her aesthetic!

SEO was also very important to Kelsey, and extensive work was done before the design of the site in the content creation phase around SEO. Competing for keywords against giants in the industry like Vistaprint and The Knot, we took a local-based and long-tail keyword approach with the Invitation Studio site, to help Kelsey attract people more in her local area, and those who better matched the style of invitations she designs.

SO thrilled with the outcome – you really nailed my vision and provided so many ideas and suggestions to help improve my site.

— Kelsey

Just like all Something Blue sites, our team implemented Google Analytics, Facebook Pixel, and Pinterest Pixel to Kelsey’s site. If she wants to start running paid ads, or look more into who’s reaching her site and what they’re searching for, she has to-the-minute data to help her with her decisions.

The Invitation Studio is a boutique wedding invitation design based out of Ottawa. Offering classic and feminine designs, The Invitation Studio offers full invitation suite designs and day-of stationery.

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December 2020



CLient Considerations

  • SEO
  • Mobile-friendliness
  • Easy to update


  • Website Design
  • Website Development
  • SEO
  • Analytics