Ready to start reaching more brides-to-be on Instagram?

You’ve probably heard from some of your friendors or people you look up to in the wedding industry that Instagram is the place to be for wedding pros.

But when it comes to learning how to use Instagram strategically for your business, the advice is conflicting, confusing, and difficult to implement.

We’ve heard it time and time again from wedding vendors like yourself: you want to be using Instagram deliberately, not just flying by the seat of your pants, but you don’t know how to get started.

That’s why we developed the Instagram Vow Book.

Get your copy today!

Purchase the Instagram Vow Book today for only $49CAD.
(Real talk – most of our Uber Eats bills are more expensive!)

Get the Vow Book

Here’s just a taste of what you’ll learn in the Vow Book:

We’ve packed years worth of social media knowledge into almost 50 pages of pure Instagram content specifically for wedding vendors.

  • Where Instagram fits into your marketing strategy
  • What to post on Instagram
  • The 4 hashtag categories you should be using
  • How to curate a hashtag library
  • Our signature 5-part formula to posting on Instagram
  • Showing up on Stories and Instagram Live
  • Sharing your expertise on IGTV
  • How to use Reels without learning any cheesy dances
  • Showcasing your best content with Guides
  • How to analyze your Insights section
Get the Vow Book

Plus, get all of our top ideas to get you started:


Post Ideas


Curated Hashtags


Stories Topics


Highlights Themes


Reels Concepts


Guides Categories

Meet your teachers

Hey there, we’re the Something Blue crew!

On the left, that’s Hannah. She specializes in graphic design, web development, and SEO. If it involves your website… she’s on it! She’s getting married June 2021, and used her recent experience finding vendors for her wedding as the inspiration for the Instagram Vow Book.

That’s Julia on the right. Her specialties are paid advertising, social media strategy, and influencer marketing. She’s no stranger to planning weddings – having planned, re-planned, and re-re-planned her wedding due to COVID. (She did finally get married in September 2020, though!)

Together, we combine the beautiful with the powerful to help wedding vendors across Canada (and beyond!) with their online presence and marketing.

Watch out Instagram, here you come!

Get the Vow Book

Instant download - start implementing NOW

47 pages of Instagram strategy for wedding pros

Easily-digestible chapters for quick study sessions

Examples and strategies tailored to the wedding industry

150 content ideas and 50 hashtags to get the creative juices flowing

Get the Vow Book

THE FINE PRINT: Due to the virtual nature of this product, all sales are final. No refunds will be given. Something Blue does not guarantee outcomes from any product purchased on our site. Our guides and templates are licensed, not sold. In purchasing from Something Blue, you receive no ownership or legal rights to any content provided to you. You agree that you will not modify, create derivative works from, or otherwise alter any of our guides or templates; share or distribute your downloads to any party that does not have authorization from Something Blue in writing.