Your dance studio’s reputation relies on a great online presence.
Let your website shine just as much as your dancers do onstage.
Your dance studio’s reputation relies on a great online presence.
Let your website shine just as much as your dancers do onstage.
Professional website design for dance studios, from a former dancer and current dance mom.
There’s nothing like having someone who speaks your language, and that’s why you can trust Something Blue Studio. Founded by a former dancer and current dance mom, we intimately know what prospective dance families are looking for on your website and what will make the difference between your studio shining compared to your competitors or fading into the background.
From easy-to-navigate scheduling to integrations with payment processors and the other tools you rely on, your dance studio’s new website will help eliminate those “what days are you closed?” emails for good.
PS – that baby ballerina fairy there? That’s our owner, Hannah, just before one of her first recitals.
Your time is too precious to be wasting it outside of the studio.
Creating a website from scratch is hard, and it’s even harder when you’re not really sure of where to start. There’s tons of conflicting advice out there on everything from choosing a website platform to SEO, and all the stuff in between too. And let’s not even get started on the technical resources you need to decipher if you have to change anything like your DNS settings… forget it!
At Something Blue Studio, we take the frustration and hours of research out of building a website. With over 10 years of experience building and maintaining websites for everyone from solo entrepreneurs to global tech companies listed on the New York Stock Exchange, we know a thing or two about what makes a website work.
Get this party started:
Our signature website design package’s highlight reel:
Our signature website design package is $4999 CAD
A website built on WordPress
In 2022, WordPress powered almost 40% of the world’s websites, and over 36% of the world’s websites that receive the highest annual traffic. The second most-used platform worldwide? Shopify with less than 4%. There’s a reason why the big sites use WordPress, and we bring that power to you!
Custom child theme development
Let’s keep your website future-proof with a custom child theme. We build on top of a well-maintained theme and customize it with code to perfectly match your business. From simple CSS changes to editing full templates with PHP, we develop with the perfect balance of customizability and simplicity.
It’s like a makeup artist using an existing eyeshadow palette instead of creating their own from scratch – your makeup artist fully vets their products instead of spending their own time tinkering in the chemistry lab to perfect the pigment and texture.
Integrated on-page SEO strategy
Our sites are built with SEO in mind from the beginning. Take advantage of proper heading structure, image formatting, and meta tagging to make sure Google understands what’s on your site and how you want to be represented in search results. On-page SEO is the easiest way for your business to get an edge over its competitors when it comes to search engine optimization.
After our initial work together is done, we also make recommendations on how to keep your SEO train running and reap even more search engine benefits. And with your new website? You’ll know how to do them all!
Image optimization
Why pack a suitcase if it’s just a one-day trip? Images can take up so much extra baggage when it comes to loading times and bounce rates. That’s why all images are optimized in 4 ways before they’re put on your site. We’re not gonna spill our secrets on what exactly we do, but let’s just say your page speed and SEO rankings will thank you.
Analytics tracking setup
Get actionable data from the get-go with Google Analytics, Meta Pixel, Pinterest Pixel, TikTok Pixel, and other data sources as needed. All implemented on your site for launch so you can start getting that sweet, sweet data.
Technical website, domain, and email support
Switching platforms? Migrating domains? Setting up a new email provider?
We deal with it all throughout the website design process, and act as an intermediary with any 3rd party technical support teams so you can sit back and relax. Your online presence is in good hands.
Seriously though, we’ve been on support chats with not-so-great web hosting platforms for over 3 hours on behalf of our clients when needed to solve technical issues.
Personalized live training sessions
All SB Studio websites come with personalized training sessions post-launch to make sure you can edit and update your site. After all, what good is a site if you can only look at it, but not use it?!
Coming soon in 2023: supplementary on-demand training sessions!
2 weeks of complimentary technical support
After every site launch, we recommend that clients go in and try to make changes to their site like they foresee needing to do in the future. Since every site is custom designed and developed for each client, we provide 2 weeks of complimentary support just in case something doesn’t look quite right, or you go to change an image and you can’t quite remember where to go.
Our web hosting clients receive technical support for the entire length of time their site is hosted with us.
The average signature website design process is around 1.5 months from start to finish.
The biggest thing that’ll slow down getting your new website? Putting your own content together!
Other things we’ve done for dance studios just like yours:
Recital portal
Give your teachers a break during busy recital season! Password-protected recital portal pages are easy to add content and schedules to while keeping peace of mind. It’s an easy place for parents, teachers, and volunteers to go for all the information they need on rehearsals, costumes, and the big show day!
Registration process wizard
Walk new and returning families through registering for classes at your studio, including taking payments and transferring information to email marketing software and more. Our registration forms automatically update questions and requirements based on the information your families fill in, then send all of the pertinent information right to your inbox. If your studio management software isn’t cutting it for registration, we can step in!
Payment processor
We’re Canadian, which means we have way less options for payment processing integrations than our friends in the USA do, especially when we rely on US-based dance studio management platforms like The Studio Director and JackRabbit. Which unfortunately means that some features and functionality aren’t available up here. Something Blue Studio has built payment processor forms for studios like yours and other businesses that have processed over $2 million in payments over the last 3 years… our systems work!
Competitive team membership platform
Your competitive team’s dancers, parents, and teachers work hard to get numbers on stage each year. We’ve built secured private membership platforms that bring the feed functionality of Facebook to your studio. Custom private or public groups for your various numbers, separate profiles for parents and dancers, moderator/posting privileges for teachers, file uploading, group messaging, and read receipts are just some of the ways you can ease communication burdens and have a paper trail for important competitive team news and updates.
We promise that your website will:
*Speed depends on your website hosting too
So how does this whole website thing go down?
Pre-Kickoff
Let's begin! Send over your branding documents and existing account info, and start thinking about the content you're going to want on your new site. Research as well some websites in your industry that you like, and maybe some you're not a fan of. We'll go over all of this and introduce you to our project management tool in our kickoff call.
Content Preparation
Next, we'll send you over some content scaffolding and wireframes so we don't miss any copy or images we'll need. While we're working on that, you'll gather all of your content and purchase any assets (like themes or plugins) we'll need to build your site.
Hosting Instance Setup and Website Design
This is where the magic happens. We set up the framework for your site, then take our preparatory documents and your content to build out the desktop version of your site.
Review, Tweaks, and Tech Implementation
Once your site has been designed, you'll get a chance to request any changes and have an optional call to go over your site together. While you're working on getting a list of changes over to us, we'll be working on the mobile version of your site and any tech implementations needed.
Pre-Launch and Launch
After your site is ready to go, we'll do any final tech implementation needed (like transferring your domain, migrating your site, etc.) and run some final tests to make sure your website is as speedy as possible.
Post-Launch Support and Training
Once your site is live, you'll get 2 weeks of complimentary technical support and a personalized live training session. Screen recorded tutorials are also available for more complicated processes or anything that would need frequent changes.
Want to see what we’re made of?
Check out these two websites for dance studios we’ve built recently!
Ready to meet the website love of your dance studio’s dreams?
Book your complimentary “first date” intro call so we can chat more about you, your business goals, your current site, and more!