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How To Repurpose Social Media Content
Is there a blog post that got a lot of traffic on your website? An Instagram feed or story post that received a ton of engagement? Don't let that content be a one-hit wonder... repurpose it! -
Is Your Branding Updated & Consistent?
You never know how a potential bride will come across your business online. Your branding should be consistent and recognizable on every platform and touchpoint, from Instagram to your website and even beyond to your quote and client information packages. -
Top 3 Project Management Tools for your Wedding Business
A project management tool can help automate and streamline your wedding business' processes and tasks. We go over the 3 most popular tools and give recommendations based on need and team size. -
Is Instagram a Marketing Strategy?
Creating Reels, sharing on Pinterest, and posting to Facebook is not a marketing strategy. But let us tell you where they fit in. -
The 3 Tracking Codes Your Wedding Industry Website Needs
When we create a website for a client, we have two goals: the first is to make a website that looks stunning and matches a client's brand (we are in the wedding industry after all!). The second is to create a website that's functional and provides valuable data to the client so they can make better business decisions. The main way we do this is through tracking codes. -
Finding Your Ideal Bride
A client persona can help you create your content and marketing strategy to attract the brides you want to work with. Start brainstorming your persona with our discovery questions. -
Flatlay Styling Props You Need Now
Flatlays are a great photographic tool that wedding vendors of all specialties can use to show off their products and services. What really makes a flatlay are the extra styling pieces, so we've listed our favourites. -
Yes, Your Business Does Need an About Me Page
The hardest piece of content to write for your website is hands down the “About Me” page. How do you write something about yourself that relates to the rest of your site, without sounding full of yourself, boring, or worst yet, inexperienced? -
How to Use Styled Shoots in Your Marketing (+ Our Favourite Ottawa Shoots of 2019)
Styled shoots are a great way to gain exposure and meet other people in the industry. We round up our favourite local shoots of 2019, and give tips on how to use the styled shoot in your own marketing. -
How are Ottawa brides finding you?
If you think brides are just finding you from Instagram, think again! We use a real-life example to see how brides use multiple sources to find vendors.
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