Marketing & Design Blog for Wedding Professionals ⋆ Something Blue 💍

The 3 Tracking Codes Your Wedding Industry Website Needs

ByHannah InMarketing Strategy

When we create a website for a client, we have two goals: the first is to make a website that looks stunning and matches a client's brand (we are in the wedding industry after all!). The second is to create a website that's functional and provides valuable data to the client so they can make better business decisions. The main way we do this is through tracking codes.
How do I get my info to show up in the Google Search sidebar?

ByHannah InDigital Advertising

Learn how to set up your Google My Business account to show your business' information on the side of Google Search results.
Finding Your Ideal Bride

ByJulia InBranding

A client persona can help you create your content and marketing strategy to attract the brides you want to work with. Start brainstorming your persona with our discovery questions.
Creating an Instagram Ad Campaign vs Boosting an Instagram Post

ByHannah InDigital Advertising

If you’re looking to spend a bit of money and increase your reach on Instagram, boosting your posts is not the way to go. While it might seem like an easy option to increase the number of accounts your post reaches, there are quite a few reasons why it’s a better strategy to create an Instagram/Facebook ad campaign in Ads Manager over simply boosting an Instagram post.
How do I get my logo in the menu bar?

ByHannah InWebsite

Learn how to get your logo to show up in the menu bar using Wordpress, Squarespace, Showit, or Shopify.
Is Blogging Dead?!

ByJulia InContent Marketing

Is blogging dead? Short answer is no. Check out four reasons why YOU should start blogging for your wedding business today along with our #1 top tip!
Dreams Come True Playlist

ByHannah InFun

Listen to our official celebratory playlist for songs to pop some champagne dance to.
Flatlay Styling Props You Need Now

ByJulia InBranding

Flatlays are a great photographic tool that wedding vendors of all specialties can use to show off their products and services. What really makes a flatlay are the extra styling pieces, so we've listed our favourites.
Beginner Website Mistakes Wedding Vendors Often Make

ByHannah InWebsite

Whether you go with a professional or DIY your website yourself, there are some common mistakes that beginners often make.